PROFESSIONAL HAIRSTYLIST | CLEAN BEAUTY & SUSTAINABLE LIVING EXPERT
BASED IN LOS ANGELES
As a professional stylist for over three decades, I had a front row seat to beauty industry leading companies and practices. As the world around me became more aware of sustainability and the environment, I started paying closer attention to the ingredients in the products I was using, the sustainability of the manufacturers, and the amount of waste created in packaging. I started focusing on the everyday choices I was making in everything from my clothes to my household products; I wanted to be part of the solution.
I started researching and examining the products I was using at work. Could I find a cleaner or more sustainable brand? Could I find clean beauty brands which would be reliable enough for professional use? As I tested the products in professional settings, I built lists of trusted brands and products which passed the testing process and started sharing the information with others.
As I adopted a more eco-friendly lifestyle, I began introducing sustainable technology in my home. I added solar panels. I started learning more about water recycling systems. I wanted to live in harmony with nature and inspire others, but I wasn’t quite sure how to begin…until my wife, Kate, and I traveled to the mountains of Southern California.
On a fateful trip to Idyllwild, CA, I immediately felt bonded to the natural beauty of the San Bernardino Forest mountain town. What if I built an eco-conscious prototype cabin here, which could eventually inspire a community? Idyhaven was born!
As I built ways to give back to Mother Nature in Idyllwild’s pristine natural setting, I began to notice more of what could be done to give back in the city via adopting earth-conscious technologies in home building. As I thought more about home building, I began paying closer attention to all the people around me who were without homes.
If we are a part of nature, and we should help nature, then we should also help people. What could I do, as a professional hairstylist, to help the complicated situations of people experiencing homelessness? The Kind Cut was born! I founded the organization as a way to create opportunities for volunteers to come together and provide food, supplies, and haircuts for people in need.
The Kind Cut’s events provided a forum for me to share my ideas. As I started talking to other hairdressers about my philosophy to “live well & give well,” I realized how many people would prefer clean beauty products if given information and access.
Encouraged by the enthusiasm of my clients and colleagues, I founded the Sascha Breuer Clean Beauty Shop. I’m happy to share my carefully cultivated list with you here today. Happy shopping!